Date/Time
Date(s) - 17/01/2019 - 25/01/2019
8:00 am - 5:00 pm

Location
23660 Miles Rd #100 Bedford Heights, Ohio 44128

Categories No Categories

Class description:

Creating a brand that can stand out in today’s over-communicated and competitive world can be a challenging. That is why it is even more important to create a compelling brand strategy that will allow you to connect with customers and differentiate from your competition.

In this workshop we will walk through a simple and practical guide to developing your company’s brand strategy including:

• Developing your brand purpose, positioning and personality
• Defending your business with competitive strategy

By the end of the class, you’ll be able to:

• Explain the principles that make a strong and enduring brand
• Apply customer, competition, market and brand elements to build a foundation for their brand strategy
• Develop a compelling and differentiated brand position
• Describe their brand communication voice/tone

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